Having begun her career as an apprentice for Yohji Yamamoto, Edwina Hörl continues to inspire with her eponymous unisex label throughout Tokyo since 2000.
Born in Salzburg, Edwina Hörl is a self-taught fashion designer and was the winner of the very first Austrian fashion award for experimental fashion design by the Austrian Ministry of Cultural Affairs. She has been teaching Textile Arts at the Department of Fashion and Styles at the Academy of Fine Arts in Vienna since 2008.
Her work is born of a desire to produce strong messages, open discussions, and make people reflect on what fashion really is. It could be an intensive discussion about different cultures and societies, reflections on Hörl’s own Austrian cultural identity, as well as sociopolitical trends and discourses. To look behind the curtains of the brand – it is reflected by a process and thought on fashion, rather than just design aesthetics.