Launching their KLOKE label in 2011, both Amy and Adam have a deep connection to the Melbourne fashion scene. Between the pair, the Coombes’ have worked with some of this city’s most lauded designers. An important pedigree when it came to establishing their own range of men’s and women’s clothing. KLOKE focuses on innovation, attention to detail, fit and genuine quality. Established in 2011 as a Womenswear & Menswear brand. KLOKE endeavours to deliver high quality functional garments with an emphasis on cut, construction, detailed finishing’s and the use of durable materials. Superior fit and comfort for the end wearer is at the forefront of the design practice. The brand name ‘KLOKE’ is a derivative of the word cloak. Cloak: something that covers or conceals; to disguise; to hide. Through the use of technical fabrications, trim and application of functionality associated with ease of movement, comfort and warmth. Contrasting with sport and technical detailing, more sophisticated tailored garments reference creative construction and contemporary cutting techniques whilst understanding traditional and historical sensibilities.